How to capitalize on buzz word searches for traffic

Lets begin with what exactly I mean by buzz word searches. Call it popular culture, paparazzi filth.. heck, call it whatever you want. It happens when interesting events peak public curiousity en mass, but most often when a famous person does something very out of the ordinary, spectacular, controversial, etc. The best example of this from very recent history would be Paris Hilton scandal or the Janet Jackson "wardrobe malfunction". These are extreme cases, of course, and there are many smaller, however still highly useful buzz word search opportunities.

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